3 Tips For Small Business Marketing

3 Tips For Small Business Marketing
First thing that I have found when marketing a small business is that it is very time consuming and highly frustrating, especially if you are a self-employed or have a small number of employees. Running a business of any kind is not easy and when you are marketing a small business, you can find yourself spending a lot of time without much to show for it.

The best way to get over the frustration of marketing a small business is to check what audience you are targeting(well the appropriate word can be Niche Market). Every service, product and business has an audience that it caters too. Once you have determined the target audience. The next step is to look at the demographics of that target audience. What are the income levels, what is the average size house and so forth. This information is available through the web. However, depending on the target audience you may have to do a little searching. Government websites are a good source of information for demographic information, as are some university websites. This information is generally available to the public free of charge.

Once you determine the target audience and gathered the demographics of that audience, it will be time to set up ad copy. Ad copy is going to be different for every business depending on the audience and placement of the advertisement. However, it is important to make sure that the advertisement is correct both in content and is consistent with the demographics of the target audience.

The next thing you need to do is a two-fold process. The first to build a website that consisted of information about your company and what you had to offer to your target audience. Make sure the website is completed before posting it. This is important. A website is like a first impression and under construction signs, usually do not invite a second visit.

Next step after creating your website should be to submit your company information to the search engines as part of the online yellow pages. You will notice yourself that when you went to look for something in your area no matter what it was you did not hit your phone book for the number, location or what was available in the area, go online and do a Google search for what you were looking for and the location. This is a great way to promote business without having to add to the overhead of your company. If you have a large ad in the regular yellow pages, you might find it more advantageous to redirect some of those funds to online sources of marketing.

Finally, you can look into advertising options such as the radio, Google ads, and promotional offers. You can ask around and find out a few related events were happening in the area, dropped off my product to the events, and just ask them to give them away to anyone who was interested. It generated a decent amount of interest and publicity and it can be relatively inexpensive to do. you also check out related newsletters and groups in the area that had advertising either through newsletters or email.