Design Marketing Strategies with Your Target Market in Mind

The reason we're concerned with identifying a target market is because it makes strategies for pricing, designing, promoting, distributing, positioning, and improving your product, service, or idea easier, more effective, and more cost-effective.For example, if research shows that a sturdy recyclable package with red lettering appeals to your target market and if you're focused on that target market, you should choose that type of packaging. If, however, you're profit or product oriented - rather than people oriented - you might simply make the package out of Styrofoam because it protects the product (product oriented) or because it's cheap (profit oriented).Here's another example: If you know your target market is 24- to 49-year-old men who like rhythm & blues, are frequent CD buyers, and live in urban neighborhoods, you can create an advertising message to appeal to those types of buyers. Additionally, you could buy spots on a specific radio station or TV show that appeals to this type of buyer, rather than buying general media time to "kinda cover all the bases." Make sense?In summary, when you're making marketing decisions and you say "kinda," it's costing you money. Know who you are aiming for (your target market) and create a strategy for a direct hit.